Our photography and video should help capture the essence of who we are, what we do and why we exist.
Suitable free and paid for photographs can be sourced from websites such as Shutterstock, Unsplash and Pixabay.
-
Reportage.
Genuine, not staged.
Natural, not posed. -
Light and bright.
Feeling of positivity.
Sense of space. -
Strong point of focus.
Generous free space.
A sense of scale.
Intimate or vast. -
Photography and video content should only be used when it makes our messaging clearer and more engaging for the target audience. We should avoid adding images just to fill space. In many instances, icons can be an effective alternative.
Image bearers
Circled corner image bearers can be used to style photography and film.
Cut outs should not be used.
