How we talk →

The way in which we communicate to our audiences is critical. Be sparing with words but make them count. If a word feels unnecessary, it probably is. 

An introduction to IDRIC

This is our most concise overview of who we are and why we exist. Ideal for presentations, press releases and applications that require a succinct introduction:

“IDRIC is the focal point of the green transformation in the UK’s industrial heartlands.”

“Powered by research and innovation and funded by UKRI, IDRIC develops innovative decarbonisation solutions at pace and scale in the places where it matters most.”

Audience considerations

  • Terms like ‘innovation’ and ‘collaboration’ have become overused in recent years so mean different things to different people. When IDRIC uses these terms, they mean something real, tangible and transformational so we continuously demonstrate impact and commercial value. Where possible, we should showcase real world examples and statistics.

  • These audiences already know and trust us. Concise copy gets the point across quickly and holds attention, so we should always eliminate unnecessary details and verbiage. Using industry-specific terminology and acronyms can demonstrate our knowledge of the sector. We should only use them when we are wholly understood by our audience.

  • We need to be very clear on who we can help and how. Industry-specific and academic terms can confuse broader audiences.